The Stanford-National University of Singapore Executive Program

Strategic alliances. Global partnerships. Foreign markets.

Businesses today operate in an international environment - global markets, suppliers, alliances and partnerships.  Basic principles of management are universal, but they are often interpreted and applied differently in Asia and other parts of the world.  This program is about general management theory and practice, but includes an international - especially Asia-Pacific - perspective.

The Stanford-National University of Singapore Executive Program in International Management combines the best of West and East, offering valuable management perspectives from both the United States and Asia to help you achieve your business goals.  An intensive three week course, this program offers a unique opportunity to interact with and learn from the leading faculty from opposite sides of the Pacific Rim, as well as from a diverse group of executives from around the world.

Course materials range from case studies in Asian Marketing and Business Strategy, to the latest research by faculty from these two distinguished business schools.  The program consists of lectures and class discussions, interspersed with highly interactive group study sessions in which you and six other participants will analyze and discuss case studies and other materials.

Year 2004 marked the twenty-second year that this program has been offered in Singapore. More than 1700 executives have attended and enhanced their perspective on management.

Sponsoring Schools

Stanford Graduate School of Business

Since the Stanford Business School began its first executive education program in 1952, it has graduated more than 20,000 men and women from its executive programs, and is known as one of the leading schools of management in the world.  The faculty research and work with leading companies around the globe to establish innovative leading-edge management practices.

National University of Singapore (NUS)

The NUS Business School has been rated as the best in Asia.  Since 1981, the School has offered executive programs to more than 5,000 managers, chiefly from Asia and the Pacific.

Who Should Attend?

This program is designed for senior executives of companies conducting business, or interested in conducting business, in the Pacific Rim.  Participants must have 10 or more years of significant management experience, and have an interest in management theory and practices in an international context.  Senior executives of companies that have joint ventures with Asian partners, U.S. managers with Asian responsibilities, or managers who want to understand Asian businesses with benefit from this program.

We select your classmates carefully to ensure that you learn with and from people with a similar level of experience. Nonetheless, the backgrounds you bring to the program will vary widely, both across industries and across countries, so that each of you can benefit from the intellectual mix that is such an important aspect of the Stanford-National University of Singapore Executive Program.

What Are The Key Takeaways?

• Fundamental concepts and the latest insights on management strategy to benefit your organization.

• Tools to improve your analytical and behavioural skills, and ultimately increase productivity in your organization.

• Understanding of differences in culture and management practices in East and West

• Development of a strong network of experienced managers from different industries and countries.

Curriculum

The Stanford-NUS Executive Program in International Management consists of about 60 lectures and class discussions, interspersed with group study sessions in which you and six other participants will analyze and discuss case studies and other materials in preparation for your classes. Your classes will be taught by internationally recognized faculty, all of whom are experienced in teaching senior-level executives.

The three-week general management program in Singapore typically covers the following topics:

• Organizational Cultural and Strategy

• Organizational Change

• Marketing in Asia

• Building a Global Brand

• Cash Flow, Valuation and Investment Decisions

• Capital Budgeting and the Cost of Capital

• Institutions and the Future of FDI in China

• E-Commerce and Supply Chain Management

• Constructing a Productive Team

• Negotiation Tactics

• Successful Alliances in Asia

• Technology, Strategy and the New Business Venture

• Management of Services Organizations 

• Strategy, Social Responsibility and the Business Environment

• Management Decision Analysis

• Earnings Quality Management

• Issues in Leadership

A field trip may be planned to a local business facility. Because of the heavy schedule, it is essential that participants be relieved of all business responsibilities during the entire program.

The opening dinner, registration and program pre-briefing is on Sunday, July 31, with classes starting on Monday, August 1.  Classes on Saturdays are held until noon.  On some evenings, guest speakers - business leaders from the Asia-Pacific region - discuss their experiences.

Sample of a Typical Day